B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- marketing roi improvement for NIB (paid search, with Delacon Call Tracking) (2021)
NIB achieved a 20% increase in marketing ROI during its 2021 trial of Delacon Call Tracking for paid search.
- Single-company vendor case study trial
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Delacon
Primary
Tier B
https://delacon.io/hk/case-studies/nib/ ↗
Source Article
NIB Call Tracking Case Study | Delacon
INDUSTRY: RETAIL & TRAVEL
Optimising Paid Media Attribution with Delacon: How NIB Improved ROI by 20%
20% ROI improvement
More accurate Call Tracking
Seamless integration with Google Ads
The Challenge:
Linking Offline Sales to Digital Data
NIB is one of Australia’s leading private health insurers, d…
Original Research
Delacon
· Original study ↗
Methodology
Vendor case study: single-company trial of Delacon Call Tracking integrated with Google Ads; ROI improvement from better attribution of offline phone conversions.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NIB (paid search, with Delacon Call Tracking): 20% marketing roi improvement. Source: Delacon (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nib-call-tracking-roi-improvement-2021
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<blockquote cite="https://lighthousedata.io/data/nib-call-tracking-roi-improvement-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing roi improvement for NIB (paid search, with Delacon Call Tracking)<br><small>Source: Delacon (2021) · <a href="https://lighthousedata.io/data/nib-call-tracking-roi-improvement-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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