B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- marketing roi improvement for organizations effectively using customer data and analytics (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
McKinsey
Primary
Tier A
https://nl.qrcodechimp.com/what-to-do-with-form-qr-code-data/ ↗
Source Article
What to Do with Form QR Code Data After You Collect It: A Practical Guide to Turning Responses into Action
De meeste bedrijven investeren veel moeite in het opzetten van hun Vorm QR-codesZe ontwerpen het formulier, plaatsen de QR-code op de juiste plek en laten mensen scannen. Dan stromen de reacties binnen, en vaak is dat waar het plan eindigt.
De gegevens staan op een dashboard, worden af en toe gedown…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
organizations effectively using customer data and analytics: 30% marketing roi improvement. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-marketing-roi-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mckinsey-marketing-roi-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing roi improvement for organizations effectively using customer data and analytics<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/mckinsey-marketing-roi-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.