B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2
2 -- roas for New India D2C brands on Meta ads (2026)
New India D2C brands in their first 30 days of paid advertising on Meta should target a ROAS starting from 1.5x.
- Represents the lower bound of a target benchmark range (1.5x–2.5x)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thebrandmark.in
Primary
Tier C
https://thebrandmark.in/cheatsheets/ecommerce-d2c-digital-marketing-june-2026 ↗
Source Article
E-Commerce & D2C Digital Marketing — India, June 2026
June is a preparation month. The festive season — Navratri, Dussehra, Diwali, and the sales cascade that follows — begins in approximately 90 days. The D2C brands that will dominate it are not waiting for August to start planning. They are locking in inventory commitments, signing influencer contrac…
Original Research
thebrandmark.in
· Original study ↗
Methodology
First 30 days; range 1.5–2.5x
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New India D2C brands on Meta ads: 2 roas. Source: thebrandmark.in (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-d2c-roas-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-d2c-roas-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- roas for New India D2C brands on Meta ads<br><small>Source: thebrandmark.in (2026) · <a href="https://lighthousedata.io/data/new-d2c-roas-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.