B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- sales lift for Natura (2025)
Natura achieved a 9% sales lift with PMax Offline campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-display-ads-maximize-effect ↗
Source Article
Master Google Display Ads for High Conversions | Topkee
Singapore
Google's recent announcement of Performance Max enhancements underscores the rising significance of AI-driven automation in display advertising. On April 9, 2025, Google introduced major upgrades such as customer lifecycle goals, image controls, and expanded negative keyword limits, showca…
Original Research
Google
· Original study ↗
Methodology
Case study of PMax Offline campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Natura: 9% sales lift. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/natura-pmax-sales-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/natura-pmax-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- sales lift for Natura<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/natura-pmax-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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