B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- consumer trust rate for Native advertising (2025)
68% of users trust ads that appear in a trusted context more than those that appear independently.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier C
https://www.jubna.com/ng/why-you-should-choose-native-advertising-10-reasons-you-need-to-know/ ↗
Source Article
Why You Should Choose Native Advertising: 10 Reasons You Need to Know | Advertise with Jubna and Drive Real Business Results | Jubna.com
Why You Should Choose Native Advertising: 10 Reasons You Need to Know
In the rapidly evolving world of digital marketing, companies are constantly searching for new and innovative ways to connect with their target audience. With the saturation of traditional advertising and its increasing usage rate…
Original Research
SurveyMonkey
· Original study ↗
Methodology
Cited SurveyMonkey study, via Jubna article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Native advertising: 68% consumer trust rate. Source: SurveyMonkey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-ads-trust-68-percent
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<blockquote cite="https://lighthousedata.io/data/native-ads-trust-68-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumer trust rate for Native advertising<br><small>Source: SurveyMonkey (2025) · <a href="https://lighthousedata.io/data/native-ads-trust-68-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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