B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- consumer trust rate for out of home advertising (2024)
58% of consumers believe what they see in out of home advertisements.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MFour
Primary
Tier B
https://qa.outfront.dev/blog/why-ooh-is-smart-alternative-to-super-bowl-advertising ↗
Source Article
Why OOH Is the Smart Alternative to Super Bowl Advertising's Big Price Tag
Why OOH Is the Smart Alternative to Super Bowl Advertising's Big Price Tag
February 6, 2024
It’s not hard to argue that Super Bowl commercials are now more of a cultural touchstone than the game itself.
After all, the best ads always seem to linger in the public consciousness far longer than anythin…
Original Research
MFour
· Original study ↗
Methodology
Cited from MFour
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelout_of_home
Cite this stat
Plain Text
out of home advertising: 58% consumer trust rate. Source: MFour (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-trust-58-percent
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<blockquote cite="https://lighthousedata.io/data/ooh-trust-58-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumer trust rate for out of home advertising<br><small>Source: MFour (2024) · <a href="https://lighthousedata.io/data/ooh-trust-58-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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