B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- consumer trust rate for Out-of-Home advertising (2025)
Consumer trust in Out-of-Home advertising reaches 21%.
- Original study not named in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
worldooh.org
Primary
Tier C
https://www.worldooh.org/news/ooh-the-only-medium-growing-amid-the-decline-of-traditional-media-2025 ↗
Source Article
OOH, the Only Medium Growing Amid the Decline of Traditional Media… Now Emerging as the Core of Modern Communication
BrandBrief sat down with Tom Goddard, President of the World Out of Home Organization (WOO), during his visit to Seoul to discuss the current state of the OOH market and its vast potential.
Tom Goddard, President of the World Out of Home Organization:
“Over the past decade, the New Media market has …
Original Research
worldooh.org
· Original study ↗
Methodology
Cited as 'one study'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-Home advertising: 21% consumer trust rate. Source: worldooh.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-trust-ooh-21
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<blockquote cite="https://lighthousedata.io/data/consumer-trust-ooh-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- consumer trust rate for Out-of-Home advertising<br><small>Source: worldooh.org (2025) · <a href="https://lighthousedata.io/data/consumer-trust-ooh-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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