B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18%

18% -- purchase intent lift for Consumers exposed to native ads (2022)

Name: Purchase Intent Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2022 · Outbrain

Native ads generate an 18% increase in customer purchase intent.

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Attribution: Outbrain View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2022

Entity

Consumers exposed to native ads

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Outbrain Primary Tier C

https://outbrain.com/ ↗

Confidence: 30/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Derfor bør du satse på native advertising - Journey Agency

Digital synlighet er vårt spesialfelt, og sammen kan vi lage en strategi som får din bedrift til å blomstre på nett. Dette er hvorfor du burde satse på native advertising. Native advertising er bruk av betalte annonser som matcher utseendet, følelsen og funksjonen til medieformatet de vises i. Det v…

Original Research

Outbrain · Original study ↗

Methodology

Agency blog citing Outbrain research; methodology not stated

Methodology documented

Segmentation

IndustryMedia RegionEMEA RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Consumers exposed to native ads: 18% purchase intent lift. Source: Outbrain (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-ads-18-percent-purchase-intent

HTML Embed

<blockquote cite="https://lighthousedata.io/data/native-ads-18-percent-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- purchase intent lift for Consumers exposed to native ads<br><small>Source: Outbrain (2022) · <a href="https://lighthousedata.io/data/native-ads-18-percent-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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