B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- average conversion rate increase for Sales Agents (2020)
National General sales agents using Balto experienced a 16% average increase in conversion rate compared to agents not using Balto.
- Results achieved during a 14-week pilot comparison against agents not using Balto
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Balto
Primary
Tier A
https://balto.ai/national-general-story/ ↗
Source Article
National General Story - Balto
Insurance companies rely heavily on their contact center to answer every kind of claim and activate new policies. But keeping track of all insurance products and state-specific requirements is complex even for seasoned agents. Plus each call can be time consuming, as agents search through resources …
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forbes.com
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2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
Original Research
Balto
· Original study ↗
Methodology
Compared to agents not using Balto
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales Agents: 16% average conversion rate increase. Source: Balto (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/national_general_conversion_rate_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/national_general_conversion_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- average conversion rate increase for Sales Agents<br><small>Source: Balto (2020) · <a href="https://lighthousedata.io/data/national_general_conversion_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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