B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- average conversion rate increase for Unbounce's Smart Traffic™ (2022)
According to Unbounce, its Smart Traffic™ tool increases conversion rates by an average of 20%.
- Based on Unbounce's self-reported claim
- The author notes the percentage is difficult to verify and the feature was in beta at the time of writing
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://unbounce.com/ ↗
Source Article
Our Review of Unbounce, The Leader In Landing Page Tools | Salesdorado
A good landing page guarantees a high conversion rate and therefore maximum leads.
We’ve already provided you with a comparison of landing page creation tools, but it’s clear that Unbounce is one of the leading landing page software programs on the market.
Both ultra-complete in terms of functionali…
Original Research
Unbounce
· Original study ↗
Methodology
Based on Unbounce's claim.
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Unbounce's Smart Traffic™: 20% average conversion rate increase. Source: Unbounce (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unbounce-smart-traffic-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unbounce-smart-traffic-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- average conversion rate increase for Unbounce's Smart Traffic™<br><small>Source: Unbounce (2022) · <a href="https://lighthousedata.io/data/unbounce-smart-traffic-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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