B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- average conversion rate increase for hybrid sales funnels (2025)
A well-structured data-driven management approach enables an average improvement in conversion rates of 40% over 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Propuls'Lead
Primary
Tier B
https://propulslead.com/post/tunnel-hybride-kpis-essentiels-performance-commerciale/ ↗
Source Article
Tunnel hybride : les KPIs essentiels pour piloter votre performance commerciale offline et online
Accueil » Blog Tunnel de Vente » Tunnels de Vente » Tunnel hybride : les KPIs essentiels pour piloter votre performance commerciale offline et online
La mesure de performance d’un tunnel de vente hybride nécessite une approche analytique sophistiquée qui dépasse les métriques traditionnelles du e-co…
Original Research
Propuls'Lead
· Original study ↗
Methodology
Average increase over 12 months with companies in Marseille, Nice, and Aix-en-Provence.
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
hybrid sales funnels: 40% average conversion rate increase. Source: Propuls'Lead (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/propulslead_hybrid_tunnel_kpis
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<blockquote cite="https://lighthousedata.io/data/propulslead_hybrid_tunnel_kpis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- average conversion rate increase for hybrid sales funnels<br><small>Source: Propuls'Lead (2025) · <a href="https://lighthousedata.io/data/propulslead_hybrid_tunnel_kpis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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