B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.29%
9.29% -- social media engagement rate for NARS Cosmetics (Twitter) (2022-08)
NARS Cosmetics achieved a 9.29% Twitter engagement rate on content related to the Leather Moto Jacket limited item drop on Roblox.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9.29%
Unit
Percentage
Data Vintage
2022-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GEEIQ
Primary
Tier A
https://geeiq.com/nars-cosmetics-x-roblox-a-limited-success/ ↗
Source Article
NARS Cosmetics x Roblox: A 'limited' success? - GEEIQ
When we took a look at the data behind the buzz of the latest Burberry activation in Roblox, the value of these endeavors was clear: Roblox garners 50 million daily users, it enables brands like Spotify, Nike and Tommy Hilfiger to create immersive brand experiences, and it empowers users to trade br…
Original Research
GEEIQ
· Original study ↗
Methodology
GEEIQ analysis of engagement on Leather Moto Jacket limited drop content
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NARS Cosmetics (Twitter): 9.29% social media engagement rate. Source: GEEIQ (2022-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nars-twitter-engagement-rate-9-29
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<blockquote cite="https://lighthousedata.io/data/nars-twitter-engagement-rate-9-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.29%</strong> -- social media engagement rate for NARS Cosmetics (Twitter)<br><small>Source: GEEIQ (2022-08) · <a href="https://lighthousedata.io/data/nars-twitter-engagement-rate-9-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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