B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.6%
2.6% -- ad spend growth rate for India (2012)
Advertising revenues in India grew by 2.6% in 2012 according to Magna Global.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
Magna Global
Primary
Tier B
https://www.magnaglobal.com/research/annual-ad-forecast/ ↗
Source Article
LookBack 2012: Insights and Projections
LookBack 2012: Insights and Projections
Data matters. Key insights are a staple – and humour lies in multiple agencies making multiple predictions about the same thing.
Understanding the consumer is important – and perhaps more important than that is understanding the environment that is impacting h…
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Original Research
Magna Global
· Original study ↗
Methodology
Magna Global's annual ad forecast for the year 2013
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India: 2.6% ad spend growth rate. Source: Magna Global (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mxmindia_2012_lookback_1
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<blockquote cite="https://lighthousedata.io/data/mxmindia_2012_lookback_1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- ad spend growth rate for India<br><small>Source: Magna Global (2012) · <a href="https://lighthousedata.io/data/mxmindia_2012_lookback_1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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