B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
96%
96% -- brand recall lift for Brands with brand-identity-fit music (2026)
Brands featuring music that matches their brand identity are 96% more likely to be recalled compared to brands with non-fit music or no music.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
a-mnemonic.com
Primary
Tier C
https://a-mnemonic.com/ ↗
Source Article
A-MNEMONIC
Original Research
a-mnemonic.com
· Original study ↗
Methodology
Cited by A-MNEMONIC citing psychology/research on audio branding; original underlying study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands with brand-identity-fit music: 96% brand recall lift. Source: a-mnemonic.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/music-brand-fit-recall-96-percent
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<blockquote cite="https://lighthousedata.io/data/music-brand-fit-recall-96-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- brand recall lift for Brands with brand-identity-fit music<br><small>Source: a-mnemonic.com (2026) · <a href="https://lighthousedata.io/data/music-brand-fit-recall-96-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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