B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
82%
82% -- brand recall lift for brands with strong distinctive brand assets (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ehrenberg-Bass Institute
Primary
Tier B
https://www.hubagency.co.uk/attention-is-the-investment-trust-sectors-most-undervalued-asset/ ↗
Source Article
Why Attention Is Key for Investment Trust Growth
In a market of more than 13,000 UK investment products, getting noticed is no longer a nice-to-have. For investment trusts, it is an existential challenge.
275 investment trusts are competing across 50 AIC sector classifications, all vying for space on platforms like Hargreaves Lansdown alongside ET…
Original Research
Ehrenberg-Bass Institute
· Original study ↗
Methodology
Research on brands with strong distinctive assets, cited from Ehrenberg-Bass Institute / Byron Sharp
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands with strong distinctive brand assets: 82% brand recall lift. Source: Ehrenberg-Bass Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/distinctive-brand-assets-recall-lift
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<blockquote cite="https://lighthousedata.io/data/distinctive-brand-assets-recall-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- brand recall lift for brands with strong distinctive brand assets<br><small>Source: Ehrenberg-Bass Institute (2025) · <a href="https://lighthousedata.io/data/distinctive-brand-assets-recall-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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