B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- customer retention increase for Multi-channel marketing campaigns (3+ channels) (2026)
Using three or more marketing channels produces a 90% increase in customer retention according to Omnisend research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://incendium.ai/blog/introduction-to-marketing-attribution-mta-models ↗
Source Article
Introduction to Marketing Attribution & MTA Models
What is Marketing Attribution?
Marketing attribution uses a flexible form of data analytics that analyzes each step of a customer’s journey, up to the point of sale, in order to assign value to different touchpoints. The ultimate goal is to help marketers understand how different activities are cont…
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend research on retention improvement for brands using three or more marketing channels; cited secondhand in Incendium's marketing attribution guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Multi-channel marketing campaigns (3+ channels): 90% customer retention increase. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multichannel-retention-increase
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<blockquote cite="https://lighthousedata.io/data/multichannel-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- customer retention increase for Multi-channel marketing campaigns (3+ channels)<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/multichannel-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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