B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- monthly donor retention rate for Canadian monthly donors (direct mail acquired) (2024)
Year-over-year retention rate for Canadian monthly donors, particularly those acquired via direct mail, is between 90% and 95%.
- Reported as a range of 90-95% year-over-year for some monthly donors, especially those acquired through direct mail
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
harveymckinnon.com
Primary
Tier C
https://harveymckinnon.com/you-say-were-uniquely-canadian-eh/ ↗
Source Article
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Canadians are known for many things. Maple syrup. Hockey. Saying sorry all too often. And of course, Justin Bieber (We really are sorry about that one…)
But Canadians are also unique for our giving habits. Some of the ways that we give are quite different from our friends in the south, and knowing C…
Original Research
harveymckinnon.com
· Original study ↗
Methodology
Midpoint of 90-95% year-over-year range; agency experience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian monthly donors (direct mail acquired): 90% monthly donor retention rate. Source: harveymckinnon.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-donor-retention-rate-canada
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<blockquote cite="https://lighthousedata.io/data/monthly-donor-retention-rate-canada" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- monthly donor retention rate for Canadian monthly donors (direct mail acquired)<br><small>Source: harveymckinnon.com (2024) · <a href="https://lighthousedata.io/data/monthly-donor-retention-rate-canada" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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