B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
94%
94% -- monthly donor retention rate for BCSPCA monthly giving program (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BC SPCA
Primary
Tier B
https://harveymckinnon.com/does-your-website-make-it-easy-to-give-monthly/ ↗
Source Article
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What happens when someone visits your nonprofit’s website?
Can they easily donate monthly, or are they forced to search around for the option? Perhaps you’ve yet to incorporate monthly giving in to your website – in which case now is the time!
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Original Research
BC SPCA
· Original study ↗
Methodology
Reported by BCSPCA fundraiser Shoni Field; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BCSPCA monthly giving program: 94% monthly donor retention rate. Source: BC SPCA (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bcspca-monthly-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/bcspca-monthly-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- monthly donor retention rate for BCSPCA monthly giving program<br><small>Source: BC SPCA (2017) · <a href="https://lighthousedata.io/data/bcspca-monthly-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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