B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- purchase intent lift for Moms (social network users) (2012)
Purchase intent of moms after being recommended goods and services on social sites is 45% higher compared to women without children.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Performics
Primary
Tier A
http://wearesocial.sg/blog/2012/04/friday-facts-23/ ↗
Source Article
Five Friday Facts #23
Original Research
Performics
· Original study ↗
Methodology
Performics survey of nearly 3,000 active social network users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Moms (social network users): 45% purchase intent lift. Source: Performics (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-purchase-intent-social-performics
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<blockquote cite="https://lighthousedata.io/data/moms-purchase-intent-social-performics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- purchase intent lift for Moms (social network users)<br><small>Source: Performics (2012) · <a href="https://lighthousedata.io/data/moms-purchase-intent-social-performics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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