B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$50,400,000
$50,400,000 -- mobile ad spend for Middle East and Africa (2013)
Mobile ad spending in the Middle East and Africa (MEA) was anticipated to reach $50.4 million in 2013.
- Anticipated / forecast for 2013
- Represents less than 1% of mobile ad spending globally
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$50,400,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/Smartphone-Usage-Nearly-Double-Middle-East-Africa/1010249 ↗
Source Article
Smartphone Usage to Nearly Double in the Middle East and Africa
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Middle East and Africa: $50,400,000 mobile ad spend. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_ad_spend_mea_2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile_ad_spend_mea_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50,400,000</strong> -- mobile ad spend for Middle East and Africa<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/mobile_ad_spend_mea_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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