B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$5,000,000,000
$5,000,000,000 -- mobile ad spend for US (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$5,000,000,000
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Emarketer
Primary
Tier B
http://www.emarketer.com/Article.aspx?R=1005120 ↗
Source Article
Mobile Users Picky About Ads
Original Research
Emarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | $760,000,000 | |
| 2011 (current) | $5,000,000,000 | +557.9% |
| 2013 | $3,300,000,000 | -34.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US: $5,000,000,000 mobile ad spend. Source: Emarketer (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_ad_spend_2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile_ad_spend_2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5,000,000,000</strong> -- mobile ad spend for US<br><small>Source: Emarketer (2011) · <a href="https://lighthousedata.io/data/mobile_ad_spend_2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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