B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- mobile shopping share for South African online spending (2024)
Mobile devices accounted for 34% of all online spending in South Africa in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
31,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
VML
Primary
Tier A
https://africanmarketingconfederation.org/study-shows-physical-retail-resurgence-and-demand-for-fast… ↗
Source Article
Study shows physical retail resurgence and demand for faster deliveries – African Marketing Confederation
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SHOPPING TRENDS
By our African Marketing Confederation News Team | 2024
More balanced shopper activity across onlin…
Original Research
VML
· Original study ↗
Methodology
Survey conducted by VML across 20 countries
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
South African online spending: 34% mobile shopping share. Source: VML (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-shopping-south-africa-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-shopping-south-africa-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- mobile shopping share for South African online spending<br><small>Source: VML (2024) · <a href="https://lighthousedata.io/data/mobile-shopping-south-africa-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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