B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

82%

82% -- mobile shopping share for Polish online shoppers (2025)

2025  · Gemius

82% of online shoppers use smartphones as their primary purchase device according to a 2025 Gemius report.

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Attribution: Gemius View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Polish online shoppers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gemius Primary Tier C
https://www.adtrip.pl/post/meta-ads-dla-sklepu-z-suplementami-dlaczego-advantage-plus-przepala-budze… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Meta Ads dla sklepu z suplementami: dlaczego Advantage+ przepala budzet i jak odbudowac ROAS w 90 dni | Adtrip Blog - Adtrip
Spis treści - Dlaczego meta ads suplementy diety to pole minowe i jak na nim nie zginąć? - Rynek rośnie w siłę, ale koszty pozyskania klienta rosną szybciej - Bezwzględne prawo reklamowe: kary od UOKiK i algorytmy Mety - Pułapka kampanii Advantage+: dlaczego algorytm przepala Twój budżet - Brak bari…
Original Research
Gemius · Original study ↗

Gemius 2025 report cited; share of online shoppers using smartphones as primary purchase device

Methodology documented
Industrymarketing
Plain Text
Polish online shoppers: 82% mobile shopping share. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemius-mobile-shopping-poland-2025
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<blockquote cite="https://lighthousedata.io/data/gemius-mobile-shopping-poland-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- mobile shopping share for Polish online shoppers<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/gemius-mobile-shopping-poland-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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