B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
37%
37% -- mobile shopping share for Black Friday 2017 (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Practical Ecommerce
Primary
Tier A
https://www.emailonacid.com/blog/article/email-marketing/the-best-black-friday-and-cyber-monday-emai… ↗
Source Article
The Best Black Friday and Cyber Monday Email Campaigns
The Best Black Friday and Cyber Monday Email Campaigns
This post was updated on November 8, 2018. It was originally published in November 2016.
Black Friday and Cyber Monday are crucial dates on every email marketing calendar as email accounts for 25% of online transactions. Adobe Analytics calculat…
Original Research
Practical Ecommerce
· Original study ↗
Methodology
According to Practical Ecommerce.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Black Friday 2017: 37% mobile shopping share. Source: Practical Ecommerce (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-shopping-grabbed-37-percent-of-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-shopping-grabbed-37-percent-of-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- mobile shopping share for Black Friday 2017<br><small>Source: Practical Ecommerce (2017) · <a href="https://lighthousedata.io/data/mobile-shopping-grabbed-37-percent-of-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.