B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- mobile purchase rate for JD.com purchases (Q3 2014)
Mobile purchases accounted for 30% of all purchases on JD.com in Q3 2014.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
Q3 2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
JD.com
Primary
Tier A
https://english.ckgsb.edu.cn/knowledge/article/chinese-e-commerce-companies-head-to-the-countryside/ ↗
Source Article
Chinese E-commerce Companies Head to the Countryside - CKGSB
Chinese e-commerce companies like Alibaba and JD.com are finding a lucrative opportunity in rural areas. But what kind of strategies will work there?
The low-hanging fruit of China’s e-commerce industry, the urban market, is running its course, as consumers become savvier and competition becomes mor…
Original Research
JD.com
· Original study ↗
Methodology
JD.com earnings call
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
JD.com purchases: 30% mobile purchase rate. Source: JD.com (Q3 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-purchases-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-purchases-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- mobile purchase rate for JD.com purchases<br><small>Source: JD.com (Q3 2014) · <a href="https://lighthousedata.io/data/mobile-purchases-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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