B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10.7%
10.7% -- add to cart rate lift for Mobile ecommerce site (ONTRACK Digital client A/B test) (2025)
Adding lifestyle thumbnail navigation images on mobile resulted in a +10.70% uplift in Add-to-Cart Rate.
- Single client A/B test over 18 days
- Client name not disclosed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ONTRACK Digital
Primary
Tier A
https://ontrack.agency/2025/09/08/want-more-shoppers-browsing-buying-on-mobile-try-this-simple-navig… ↗
Source Article
Want More Shoppers Browsing & Buying on Mobile? Try This Simple Navigation Tweak 🛍️📲 - ONTRACK Digital - CRO Agency
Want More Shoppers Browsing & Buying on Mobile? Try This Simple Navigation Tweak 🛍️📲
👀 If You Add Thumbnails to Mobile Navigation, Users Will Explore and Buy More
Think about how users behave on Instagram: they tap through Stories because they’re visual, simple, and fast. Now imagine if your product…
Original Research
ONTRACK Digital
· Original study ↗
Methodology
Same 18-day A/B test of thumbnail navigation on mobile: add-to-cart rate rose from 21.04% (control) to 23.29% (variant). Client name not disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile ecommerce site (ONTRACK Digital client A/B test): 10.7% add to cart rate lift. Source: ONTRACK Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-nav-thumbnails-add-to-cart-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-nav-thumbnails-add-to-cart-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.7%</strong> -- add to cart rate lift for Mobile ecommerce site (ONTRACK Digital client A/B test)<br><small>Source: ONTRACK Digital (2025) · <a href="https://lighthousedata.io/data/mobile-nav-thumbnails-add-to-cart-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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