B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.74%
5.74% -- add to cart rate lift for unnamed eCommerce store (ONTRACK Digital client) (2025-08)
Reordering out-of-stock items in product listings and flavor selectors resulted in a +5.74% uplift in add-to-cart rate (from 53.4% control to 56.4% variation).
- Client anonymized
- No sample size stated
- 7-day test duration
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.74%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ONTRACK Digital
Primary
Tier B
https://ontrack.agency/2025/08/21/case-study-turning-inventory-gaps-into-revenue-wins-🛒%f… ↗
Source Article
Case Study: Turning Inventory Gaps into Revenue Wins 🛒📈 - ONTRACK Digital - CRO Agency
Case Study: Turning Inventory Gaps into Revenue Wins 🛒📈
🧠 Background
Like many fast-moving eCommerce stores, our client frequently faced stock fluctuations. But when out-of-stock items were appearing at the top of product listings and flavor selectors, it created a frustrating experience for users, …
Original Research
ONTRACK Digital
· Original study ↗
Methodology
Agency-run A/B test: 7-day duration, 50/50 traffic split; add-to-cart rate improved from 53.4% (control) to 56.4% (variation) after reordering out-of-stock items; 91% probability of winning. Client anonymized, no sample size stated.
Methodology documented
Segmentation
IndustryeCommerce
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
unnamed eCommerce store (ONTRACK Digital client): 5.74% add to cart rate lift. Source: ONTRACK Digital (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-add-to-cart-lift-product-reorder
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-add-to-cart-lift-product-reorder" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.74%</strong> -- add to cart rate lift for unnamed eCommerce store (ONTRACK Digital client)<br><small>Source: ONTRACK Digital (2025-08) · <a href="https://lighthousedata.io/data/ecommerce-add-to-cart-lift-product-reorder" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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