B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.82%
0.82% -- add to cart rate lift for sports apparel ecommerce site (Omnitail client) (2024)
An A/B test expanding a mobile navigation menu section by default resulted in a +0.82% increase in add-to-cart rate for an Omnitail sports apparel client.
- Only one top-level category could be expanded at a time, which could suppress traffic to non-expanded categories
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.82%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
449,228
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnitail
Primary
Tier B
https://omnitail.net/cro-mobile-optimization-improves-shopper-experience/ ↗
Source Article
Improving the Shopping Experience with Mobile Optimization
It’s 2024, so online shoppers not only look for—but also expect—a seamless shopping experience regardless of what device they’re using. A shoddy mobile experience may strongly influence whether a customer shops with a brand again, online or brick-and-mortar. This is a key reason why we take a very c…
Original Research
Omnitail
· Original study ↗
Methodology
A/B test over 28 days, 2 variants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sports apparel ecommerce site (Omnitail client): 0.82% add to cart rate lift. Source: Omnitail (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-menu-expansion-add-to-cart-lift
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<blockquote cite="https://lighthousedata.io/data/mobile-menu-expansion-add-to-cart-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.82%</strong> -- add to cart rate lift for sports apparel ecommerce site (Omnitail client)<br><small>Source: Omnitail (2024) · <a href="https://lighthousedata.io/data/mobile-menu-expansion-add-to-cart-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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