B
Evidence Grade B
Safe to Cite
Dated
$230
$230 -- mobile ad spend for global mobile marketing budgets (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$230
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier A
https://www.warc.com/newsandopinion/news/two-in-three-advertisers-increase-mobile-marketing-budgets-… ↗
Source Article
Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth
June 16, 2021
State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC
London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social…
Original Research
WARC
· Original study ↗
Methodology
WARC Data
Cite this stat
Plain Text
global mobile marketing budgets: $230 mobile ad spend. Source: WARC (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-marketing-budgets-2021
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<blockquote cite="https://lighthousedata.io/data/mobile-marketing-budgets-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$230</strong> -- mobile ad spend for global mobile marketing budgets<br><small>Source: WARC (2021) · <a href="https://lighthousedata.io/data/mobile-marketing-budgets-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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