C
Evidence Grade C
Use with Hedging
Dated
3
3 — mobile cost per install usd for mobile_web_news_media_story_ad (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
US
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 3 | |
| 2021 | 4 | +7.5% |
| 2021 | 1 | -71.0% |
| 2021 | 4 | +318.1% |
| 2021 | 1 | -79.3% |
| 2021 | 5 | +520.3% |
| 2022 | 5 | -12.3% |
| 2022 | 2 | -52.3% |
| 2022 | 5 | +112.0% |
| 2022 | 3 | -29.9% |
| 2022 | 3 | -6.7% |
| 2022 | 4 | +22.4% |
| 2022 | 2 | -54.7% |
| 2023 (current) | 3 | +42.9% |
| 2023 (current) | 5 | +106.5% |
| 2023 (current) | 4 | -13.8% |
| 2023 (current) | 1 | -72.1% |
| 2023 (current) | 4 | +206.1% |
| 2023 (current) | 5 | +24.2% |
| 2023 (current) | 2 | -57.4% |
| 2024 | 1 | -28.9% |
| 2024 | 3 | +111.6% |
| 2024 | 4 | +33.1% |
| 2024 | 2 | -52.1% |
| 2024 | 3 | +55.2% |
| 2024 | 1 | -80.8% |
| 2024 | 2 | +161.6% |
Segmentation
RegionUS
Channelmobile_web
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
mobile_web_news_media_story_ad: 3 mobile cost per install usd. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-cost-per-install-usd-mobile-web-news-media-story-ad-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-cost-per-install-usd-mobile-web-news-media-story-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> — mobile cost per install usd for mobile_web_news_media_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-cost-per-install-usd-mobile-web-news-media-story-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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