C
Evidence Grade C
Use with Hedging
Dated
3
3 — mobile cost per install usd for cross_platform_utilities_story_ad (2022)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Data Vintage
2022
Entity
Study Type
Unknown
Geography
AU
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 4 | |
| 2021 | 6 | +55.9% |
| 2021 | 5 | -12.2% |
| 2021 | 2 | -62.4% |
| 2021 | 1 | -71.0% |
| 2021 | 8 | +1204.6% |
| 2022 (current) | 3 | -55.2% |
| 2022 (current) | 7 | +98.9% |
| 2022 (current) | 7 | -2.1% |
| 2022 (current) | 6 | -10.6% |
| 2022 (current) | 5 | -9.4% |
| 2022 (current) | 4 | -32.5% |
| 2023 | 2 | -47.1% |
| 2023 | 4 | +118.3% |
| 2023 | 2 | -41.1% |
| 2023 | 4 | +74.9% |
| 2023 | 5 | +25.7% |
| 2023 | 3 | -36.4% |
| 2023 | 2 | -50.0% |
| 2024 | 6 | +229.8% |
| 2024 | 1 | -89.5% |
| 2024 | 5 | +743.2% |
| 2024 | 3 | -44.4% |
| 2024 | 1 | -61.1% |
| 2024 | 2 | +96.3% |
| 2024 | 7 | +217.9% |
Segmentation
RegionAU
Channelplatform
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
cross_platform_utilities_story_ad: 3 mobile cost per install usd. Source: AppsFlyer/Adjust Mobile Reports (2022). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-cost-per-install-usd-cross-platform-utilities-story-ad-2022
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<blockquote cite="https://lighthousedata.io/data/mobile-cost-per-install-usd-cross-platform-utilities-story-ad-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> — mobile cost per install usd for cross_platform_utilities_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2022) · <a href="https://lighthousedata.io/data/mobile-cost-per-install-usd-cross-platform-utilities-story-ad-2022" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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