C
Evidence Grade C
Use with Hedging
Dated
6
6 — mobile cost per install usd for iOS_news_media_story_ad (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Data Vintage
2023
Entity
Study Type
Unknown
Geography
EU
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Source
AppsFlyer/Adjust Mobile Reports
Primary
Tier B
https://www.appsflyer.com/resources/reports/ ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 2 | |
| 2021 | 7 | +346.0% |
| 2021 | 8 | +3.2% |
| 2021 | 7 | -9.0% |
| 2021 | 5 | -29.7% |
| 2021 | 2 | -60.1% |
| 2022 | 7 | +243.2% |
| 2022 | 1 | -78.6% |
| 2022 | 8 | +457.0% |
| 2022 | 1 | -81.6% |
| 2022 | 6 | +336.8% |
| 2022 | 3 | -46.1% |
| 2022 | 4 | +30.3% |
| 2023 (current) | 4 | -10.4% |
| 2023 (current) | 6 | +58.4% |
| 2023 (current) | 6 | -10.5% |
| 2023 (current) | 8 | +38.1% |
| 2023 (current) | 2 | -68.9% |
| 2023 (current) | 1 | -69.0% |
| 2023 (current) | 4 | +457.5% |
| 2024 | 1 | -72.3% |
| 2024 | 4 | +270.3% |
| 2024 | 5 | +5.9% |
| 2024 | 4 | -6.0% |
| 2024 | 3 | -32.0% |
| 2024 | 9 | +199.3% |
| 2024 | 2 | -82.4% |
Segmentation
RegionEU
ChanneliOS
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology...
Plain Text
iOS_news_media_story_ad: 6 mobile cost per install usd. Source: AppsFlyer/Adjust Mobile Reports (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-cost-per-install-usd-ios-news-media-story-ad-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-cost-per-install-usd-ios-news-media-story-ad-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> — mobile cost per install usd for iOS_news_media_story_ad<br><small>Source: AppsFlyer/Adjust Mobile Reports (2023) · <a href="https://lighthousedata.io/data/mobile-cost-per-install-usd-ios-news-media-story-ad-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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