B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- mobile checkout abandonment rate for ecommerce mobile checkout (2024)
Mobile checkout abandonment rates often exceed 85% when usability is poor, according to Digital Commerce 360's mobile commerce reporting.
- applies when usability is poor
- rates often exceed 85%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Commerce 360
Primary
Tier B
https://rebusadvertising.com/blogs/ecommerce-checkout-optimization/ ↗
Source Article
Ecommerce Checkout Optimization: A 2026 SMB Playbook
Ecommerce Checkout Optimization: A 2026 SMB Playbook
Traffic is up. Add-to-carts look healthy. Revenue still feels stuck.
That's the pattern a lot of SMB ecommerce teams are living with right now. You pay for clicks, you sharpen product pages, you finally get shoppers to the cart, and then the funne…
Original Research
Digital Commerce 360
· Original study ↗
Methodology
Digital Commerce 360 reporting; applies when mobile usability is poor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce mobile checkout: 85% mobile checkout abandonment rate. Source: Digital Commerce 360 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-checkout-abandonment-85
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<blockquote cite="https://lighthousedata.io/data/mobile-checkout-abandonment-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- mobile checkout abandonment rate for ecommerce mobile checkout<br><small>Source: Digital Commerce 360 (2024) · <a href="https://lighthousedata.io/data/mobile-checkout-abandonment-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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