B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43.2%
43.2% -- mobile checkout abandonment rate for smartphone shoppers (2024)
43.2% of smartphone shoppers abandoned during mobile checkout.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43.2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://kirro.io/ux-conversion-optimisation ↗
Source Article
UX Conversion Optimisation: Fix the UX-CRO Conflict
UX conversion optimisation is the practice of studying your visitors and using what you learn to get more of them to convert. How they behave. What confuses them. Where they give up. Then you fix the things that matter.
It sits at the intersection of two disciplines that mostly agree but sometimes f…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smartphone shoppers: 43.2% mobile checkout abandonment rate. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-checkout-abandonment-baymard
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<blockquote cite="https://lighthousedata.io/data/mobile-checkout-abandonment-baymard" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.2%</strong> -- mobile checkout abandonment rate for smartphone shoppers<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/mobile-checkout-abandonment-baymard" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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