B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- mobile cart abandonment rate for mobile e-commerce shoppers (2025)
According to Baymard Institute, the mobile shopping cart abandonment rate is 97%.
- Cited secondhand from Baymard Institute
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Baymard Institute
Primary
Tier C
https://inveon.com/insights/scarier-than-a-ghost-shopping-cart-abandoners ↗
Source Article
Tackling Shopping Cart Abandonment in E-commerce | Inveon Insights | Inveon
Inveon
Apr 19, 2025
Description
Tackling Shopping Cart Abandonment in E-commerce | Inveon Insights
PLATFORMS MENTIONED
GrowthLab
Imagine a scenario; your e-commerce website gets high traffic, your customers love your products and browse your site. But, what is that? This is not reflected in your sal…
Also cited by
TechCrunch (via freshnews.org feed)
http://www.freshnews.org/feeds/techcrunch?page=9
2026-09-17
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute mobile cart abandonment rate, cited secondhand by Inveon in an Apr 19, 2025 article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile e-commerce shoppers: 97% mobile cart abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-cart-abandonment-rate-97-baymard
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<blockquote cite="https://lighthousedata.io/data/mobile-cart-abandonment-rate-97-baymard" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- mobile cart abandonment rate for mobile e-commerce shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/mobile-cart-abandonment-rate-97-baymard" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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