B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- mobile cart abandonment rate for Mobile shoppers (e-commerce) (2023)
Online cart abandonment rates can reach up to or exceed 80% for mobile shoppers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Persado
Primary
Tier C
https://www.persado.com/articles/cart-abandonment/ ↗
Source Article
The Ultimate Guide to Reducing Online Cart Abandonment for Enterprise Retailers | Persado
May 31, 2023
The Ultimate Guide to Reducing Online Cart Abandonment for Enterprise Retailers
By Sarah Coles
The average online cart abandonment rate is over 70%. It can get as high as 80% for mobile shoppers. It’s an all too common problem, even for the most popular retailers. What causes such high …
Also cited by
2026-09-28
2026-09-12
2026-09-29
Original Research
Persado
· Original study ↗
Methodology
Article states rates can get 'as high as 80% for mobile shoppers' and later references 'over 80% on mobile'; 80 used as the cited value.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile shoppers (e-commerce): 80% mobile cart abandonment rate. Source: Persado (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-cart-abandonment-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-cart-abandonment-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- mobile cart abandonment rate for Mobile shoppers (e-commerce)<br><small>Source: Persado (2023) · <a href="https://lighthousedata.io/data/mobile-cart-abandonment-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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