B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- mobile cart abandonment rate for Mobile e-commerce checkout carts (2026)
Mobile cart abandonment rate was 77.0% according to Baymard Institute's 2026 analysis of 50 studies.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://blog.conversionlab.no/insight/your-mobile-checkout-leaks-12-points-more-than-desktop/ ↗
Source Article
Your mobile checkout leaks 12 points more than desktop
Your mobile checkout leaks 12 points more than desktop
Cart abandonment averages 70%, but mobile runs 77% vs 64.8% on desktop. The flow most of your buyers use gets the least optimization. Here's where to look.
The average online cart still gets abandoned 70% of the time – but the number that should…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute 2026 analysis of 50 studies, mobile device split; cited secondhand by Conversionlab blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile e-commerce checkout carts: 77% mobile cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-cart-abandonment-rate-2026
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<blockquote cite="https://lighthousedata.io/data/mobile-cart-abandonment-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- mobile cart abandonment rate for Mobile e-commerce checkout carts<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/mobile-cart-abandonment-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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