B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$2,150,000,000
$2,150,000,000 -- mobile ad spend for US auto industry (2014)
In 2014, US automotive-related mobile digital ad spending is projected to reach $2.15 billion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2,150,000,000
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article.aspx?R=1010872 ↗
Source Article
Digital Ad Spending in US Auto Industry Racing Ahead
Also cited by
2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US auto industry: $2,150,000,000 mobile ad spend. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spending-us-auto-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spending-us-auto-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,150,000,000</strong> -- mobile ad spend for US auto industry<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/mobile-ad-spending-us-auto-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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