B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$108,000,000
$108,000,000 -- mobile ad spend for Italy (2012)
eMarketer forecasted mobile ad spending in Italy to reach just over $108 million in 2012.
- Excludes MMS and SMS ads
- Forecasted figure ('just over $108 million')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$108,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Mobile-Ad-Spending-Italy-May-Pass-1-Billion-2015/1008855 ↗
Source Article
Mobile Ad Spending in Italy May Pass $1 Billion in 2015
Also cited by
2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Italy: $108,000,000 mobile ad spend. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spending-italy-2012-emarketer
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<blockquote cite="https://lighthousedata.io/data/mobile-ad-spending-italy-2012-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$108,000,000</strong> -- mobile ad spend for Italy<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/mobile-ad-spending-italy-2012-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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