B
Evidence Grade B
Safe to Cite
Dated
$448,700,000
$448,700,000 -- mobile ad spend for BRIC countries (2011)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$448,700,000
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/newsroom/index.php/mobile-ad-spending-growth-expected-bric-countries/ ↗
Source Article
Mobile Ad Spending Growth Expected for BRIC Countries
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer’s estimates of mobile ad spending include display, search and messaging-based formats and are based on a meta-analysis of data from several firms as well as overall trends in advertising and mobile markets.
Segmentation
Industrymarketing
Cite this stat
Plain Text
BRIC countries: $448,700,000 mobile ad spend. Source: eMarketer (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spending-bric-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spending-bric-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$448,700,000</strong> -- mobile ad spend for BRIC countries<br><small>Source: eMarketer (2011) · <a href="https://lighthousedata.io/data/mobile-ad-spending-bric-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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