B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$599,300,000
$599,300,000 -- mobile ad spend for Brazil (2015)
eMarketer estimated that mobile ad spend in Brazil would reach $599.3 million in 2015.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$599,300,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
https://www.emarketer.com/Article/Half-of-Digital-Ad-Spending-Latin-America-Executed-Brazil/1013197 ↗
Source Article
Half of Digital Ad Spending in Latin America Executed in Brazil
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | $132,900,000 | |
| 2014 | $119,900,000 | -9.8% |
| 2015 (current) | $600,000,000 | +400.4% |
| 2015 (current) | $599,300,000 | -0.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brazil: $599,300,000 mobile ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spending-brazil-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spending-brazil-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$599,300,000</strong> -- mobile ad spend for Brazil<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/mobile-ad-spending-brazil-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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