B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$4,000,000,000
$4,000,000,000 -- mobile ad spend for total mobile ad spending (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4,000,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier B
https://www.brafton.com/news/mobile-ad-spending-to-cross-4-billion-by-2015/ ↗
Source Article
Mobile ad spending to cross $4 billion by 2015
Original Research
BIA/Kelsey
· Original study ↗
Methodology
Source: BIA/Kelsey report
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | $790,000,000 | |
| 2015 (current) | $4,000,000,000 | +406.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
total mobile ad spending: $4,000,000,000 mobile ad spend. Source: BIA/Kelsey (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spending-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spending-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4,000,000,000</strong> -- mobile ad spend for total mobile ad spending<br><small>Source: BIA/Kelsey (2015) · <a href="https://lighthousedata.io/data/mobile-ad-spending-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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