B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$100,000,000
$100,000,000 -- mobile ad spend for global mobile advertising market (2016)
Investments in mobile advertising were predicted to reach USD 100 million in 2016, accounting for 51 percent of all digital investments.
- forecast/prediction based on a GfK Press Release
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$100,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier B
https://business-review.eu/featured/welcome-to-the-golden-era-of-online-ads-measurement-90220 ↗
Source Article
Welcome to the golden era of online ads’ measurement - Business Review
In an ever-changing communications industry, where the dynamic is fast and sets the pace for everything we do, where technology offers endless possibilities every single day, research is the key to finding the best way for a brand to communicate in the digital world. As a result, research agencies a…
Original Research
GfK
· Original study ↗
Methodology
Prediction based on industry trends and GfK Press Release
Segmentation
Industrymarketing
Cite this stat
Plain Text
global mobile advertising market: $100,000,000 mobile ad spend. Source: GfK (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-prediction
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<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-prediction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100,000,000</strong> -- mobile ad spend for global mobile advertising market<br><small>Source: GfK (2016) · <a href="https://lighthousedata.io/data/mobile-ad-spend-prediction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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