B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$8,410,000,000
$8,410,000,000 -- mobile ad spend for Worldwide (2012)
Worldwide mobile ad spending reached $8.41 billion in 2012.
- Includes display and search advertising only
- Excludes spending on messaging-based formats
- Includes spending on tablets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$8,410,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/Worldwide-More-Money-Goes-Mobile/1009582 ↗
Source Article
Worldwide, More Money Goes Mobile
Also cited by
2026-08-22
2026-08-22
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | $1,400,000,000 | |
| 2012 (current) | $8,410,000,000 | +500.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Worldwide: $8,410,000,000 mobile ad spend. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-global-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-global-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8,410,000,000</strong> -- mobile ad spend for Worldwide<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/mobile-ad-spend-global-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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