B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$108,000,000
$108,000,000 -- mobile ad spend for Denmark (2013)
eMarketer estimated that total mobile ad spending in Denmark reached $108.0 million in 2013.
- eMarketer estimate
- Includes display (banners, video, rich media) and search
- Excludes SMS, MMS, and peer-to-peer messaging-based ads
- Includes ad spending on tablets
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$108,000,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Mobile-Ad-Spend-Nearly-Doubles-Denmark/1010860 ↗
Source Article
Mobile Ad Spend Nearly Doubles in Denmark
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Denmark: $108,000,000 mobile ad spend. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-denmark-emarketer-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-denmark-emarketer-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$108,000,000</strong> -- mobile ad spend for Denmark<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/mobile-ad-spend-denmark-emarketer-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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