B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$8,510,000,000
$8,510,000,000 -- mobile ad spend for US mobile ad market (2013)
US mobile ad spending was forecast to reach $8.51 billion in 2013.
- Forecast / upward revision to previous June 2013 forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$8,510,000,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
50
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Mobile-Pushes-US-Digital-Ad-Market-Higher/1010149 ↗
Source Article
Mobile Pushes US Digital Ad Market Higher
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | $2,600,000,000 | |
| 2013 (current) | $8,510,000,000 | +227.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile ad market: $8,510,000,000 mobile ad spend. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8,510,000,000</strong> -- mobile ad spend for US mobile ad market<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/mobile-ad-spend-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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