B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2,600,000,000
$2,600,000,000 -- mobile ad spend for US mobile ad market (2012)
eMarketer estimates the US mobile ad market will reach $2.6 billion in 2012.
- eMarketer estimate/forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,600,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article/Mobile-Drives-Direct-Response-Other-Ad-Channels/1009079 ↗
Source Article
Mobile Drives Direct Response for Other Ad Channels
Original Research
eMarketer
· Original study ↗
Methodology
Source: eMarketer estimate
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | $2,600,000,000 | |
| 2013 | $8,510,000,000 | +227.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile ad market: $2,600,000,000 mobile ad spend. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-market-size
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-market-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,600,000,000</strong> -- mobile ad spend for US mobile ad market<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/mobile-ad-market-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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