B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.6%
0.6% -- click through rate for mobile advertising industry (2021)
The average click-through rate (CTR) of mobile advertising is 0.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
progressventures.com
Primary
Tier C
https://www.progressventures.com/instreamatic-which-inserts-interactive-voice-ads-into-audio-streams… ↗
Source Article
Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round — Progress Ventures
San Francisco, April 27, 2021 (Tech Crunch) — Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by Accomplice and Google Assistant Investments.
SF-HQ’d Instre…
Original Research
progressventures.com
· Original study ↗
Methodology
Industry average cited by Instreamatic/TechCrunch for comparison
Methodology documented
Segmentation
IndustryMedia
Channelpaid_ads
Cite this stat
Plain Text
mobile advertising industry: 0.6% click through rate. Source: progressventures.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-avg-ctr-0.6pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-avg-ctr-0.6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.6%</strong> -- click through rate for mobile advertising industry<br><small>Source: progressventures.com (2021) · <a href="https://lighthousedata.io/data/mobile-ad-avg-ctr-0.6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.