B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- donation likelihood increase for Humane Society of the United States MMS recipients (2024)
Members of the Humane Society of the United States who received an MMS text message reminder to donate were 77% more likely to give.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upland Software
Primary
Tier C
https://peerly.com/mms-outperforms-sms-the-neuroscience-behind-it/ ↗
Source Article
MMS Outperforms SMS: The Neuroscience Behind It
In the world of digital messaging, attention is currency — and milliseconds are everything. Whether you’re running a political campaign, driving donations, or mobilizing advocates, your message needs to land, be understood, and inspire action — often in the blink of an eye.
That’s why MMS (Multimedi…
Original Research
Upland Software
· Original study ↗
Methodology
Attributed to Humane Society via Upland Software
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Humane Society of the United States MMS recipients: 77% donation likelihood increase. Source: Upland Software (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mms-reminder-donation-77
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<blockquote cite="https://lighthousedata.io/data/mms-reminder-donation-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- donation likelihood increase for Humane Society of the United States MMS recipients<br><small>Source: Upland Software (2024) · <a href="https://lighthousedata.io/data/mms-reminder-donation-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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