B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- donation likelihood increase for charitable donors (2019)
The month of December is associated with a 14% increase in the likelihood of making a donation.
- Academic study is unnamed and undated in the source text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cashessentials.org
Primary
Tier C
https://cashessentials.org/three-cheers-for-cash-this-holiday-season/ ↗
Source Article
Should you give cash to charities this holiday season?
December 23, 2019
Charitable giving hits a peak in December and cash donations can make a big difference well into the New Year.
The holiday season can bring out the best in all of us including charitable giving. But does it actually make people more altruistic?
According to an academic study, the a…
Original Research
cashessentials.org
· Original study ↗
Methodology
Academic study on seasonal altruism cited by CashEssentials; measures the December-associated increase in likelihood to donate, with elevated generosity persisting into January. Original study is not named or dated in the article, so vintage is based on publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
charitable donors: 14% donation likelihood increase. Source: cashessentials.org (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/december-donation-likelihood-increase
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<blockquote cite="https://lighthousedata.io/data/december-donation-likelihood-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- donation likelihood increase for charitable donors<br><small>Source: cashessentials.org (2019) · <a href="https://lighthousedata.io/data/december-donation-likelihood-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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